𝗧𝗵𝗲 𝗛𝗮𝗻𝗱𝗼𝗳𝗳: 𝗪𝗵𝗲𝗿𝗲 𝗖𝗹𝗶𝗲𝗻𝘁 𝗧𝗿𝘂𝘀𝘁 𝗜𝘀 𝗪𝗼𝗻 𝗼𝗿 𝗟𝗼𝘀𝘁 𝗶𝗻 𝗦𝘁𝗮𝗳𝗳𝗶𝗻𝗴

Sales closes the deal. Recruiting delivers the promise. When those two are not aligned, the client feels it immediately and that is where trust starts to slip.